"Ad specialties are essentially gifts that break through the information clutter, reach consumers on a personal level, and provide real impact in a creative way."

• 84% of people remember the advertiser on a product they receive.
• 42% have a more favorable impression of an advertiser after receiving an advertising specialty.
• Nearly one quarter, or 24%, indicate that they are more likely to do business with an advertiser on items they receive.
• Most respondents (62%) have done business with the advertiser on a product after receiving it.
• Writing instruments are the most commonly-owned advertising specialty, with 54% of respondents owning them, followed by shirts, caps and bags.
• Among wearables, bags were reported to be used most frequently, with respondents indicating that they use their bags on average nine times per month. Bags deliver the most impressions, with 1,038 impressions per month on average.
• The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media. (According to Nielsen Media data, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005)

Lone Star Screen Printing & Embroidery                                                413 B Early Blvd.                                                                            Early Texas 76802                                                                          325-646-8244 or toll free at 877-894-2972                             sales@lonestarscreenprinting.com                   www.myspace.com/lonestarscreenprinting